Be a part of our 2026 markets and events!
vendor applications
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the so ho ho holiday market
Saturday, December 12th & Sunday, December 13th
Indoors at the Sonoma County Fairgrounds
Frequently Asked Questions
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Vendors are hand-selected based on product, branding, and originality. Our market attracts a younger crowd, so we curate vendors whose products and style connect well with that audience. We limit duplicate product categories to create a better shopping experience and stronger sales opportunities for vendors!
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SoCo Market focuses on retail-based small businesses, including clothing, accessories, jewelry, home goods, and other specialty items. Food vendors and beverage vendors are accepted on a limited basis depending on the event! We don’t accept applications from political parties or MLM companies.
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Yes! For most of our events, vendors are allowed to share a booth with 1 other business. On the vendor application, vendors can list their booth partners information.
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Vendors are responsible for obtaining a sellers permit and licensing from the city in which the event is being hosted in. Food and drink vendors need a TFF permit from the county of Sonoma in order to sell at our events.
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We review applications about a month prior to each event! Once your application has been reviewed, you will receive a notification from Eventeny on the status of your application.
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Food vendors are required to obtain a TFF permit from the county of Sonoma. HERE is the application!